Saturday, November 26, 2011

Is theater a dying business?

I was recently reading The Producer’s Perspective, the blog of Broadway producer, Ken Davenport. He was talking about why people will always go the movies, or theatre, or social events in general. Going off a quote from Don Harris who is the President of Distribution for Paramount movies; Ken says that “Ultimately, it gets back to why there's still a theatrical business, why people still go to the movies.  We want to laugh in a group, we want to be scared in a group, people like to cry in a group in the dark where nobody can see them crying. It's all the reason movie theaters exist and this genre has always been front and center.” This gets to my question of the day.

Why do people feel theatre is a dying business?

Do you research, what is one of the highest profitable industries in the world? It is entertainment. Reason being is the number of different categories that encompass the whole piece of the pie, I.E. Sports, Movies, Theatre, Books, Gambling and Drugs to name a few. The actual definition of entertainment according to Morss Global Finance is... goods, services, or other activities that people pay for to enjoy their leisure time. 

Yes like all industries in our economy, times are hard and theaters are closing. But there will always be theatre, there will always be movies. It may be less at times, but if you stick with it and find other ways to perform then you can, in the words of Tim Gunn, “make it work!”

Theaters have to implore many different tactics now to ensure success. Social Media, Electronic media, Paper Media, (seeing a pattern here? ) but mostly also word of mouth all needs to be amped up in order for our craft to survive the downfall of economy. Because what would life be like without the chance for us to have a night out at the theatre? We would go home, eat a bag of popcorn, and not move. Well that is great for our physical and mental well being, don’t ya think?


Food for thought
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